29th March 2020

What are we to do???

I'm writing my first blog post on our new website now because work has nearly all dried up. I've worked tirelessly for nearly 8 years to get my business to where it is now, putting in over 70 hour weeks in the past. I've had sleepless nights about where the next job would come from and headaches trying to juggle my cashflow.

Now looking at my super clean factory with the the floor swept and stock put away on the shelves (Thanks all to Richard:) and no jobs stacked by the door ready for being dispatched, this is my nightmare. This is what I've been trying to avoid for so many years and now it is here through no fault of my own.

I know that I'm not the only one. To my fellow businesses in Meltham and Huddersfield, we are not the only ones. To everyone who may ever read this... you are not the only ones. I know that on the other side of the world there will be someone who has a sign and print company who is looking at his factory and having the exact same feeling in his stomach, is this the end of everything I've put my blood sweat and tears into?

Well the answer is no, this is not the end. Is it going to be a set back? Yes it is, but definitely not the end.

One of the main parts of my business is working with new start ups and companies moving premises. Building suppliers & bakers. Hairdressers and health and beauty. Carpet shops and Cafes. Ice cream parlours and IFA's. Plus all the ones in-between. I've always told our customers that they are not a number to Zest for Print, you become a friend of the company and if we could help them in anyway setting up then we would.

Well you are friends and we will be here on the other side of this virus to help build your business back up. Zest for Print have always been members of BNI business networking which is all about helping one and other to make your company a success, and in the same spirt of looking out for one and other we will all build our business back up together.

There is nothing wrong with being sad and scared about the way things are at the moment but it is important to focus on the future. So take time to rest and look after your health, but then dust yourself off and use this time to plan...

Plan what is next for your business. Finally get round to that rebrand you have been wanting to do or planing a website. If you are like me you can actually sit down and try writing some copy for your website which I'm sure I've had on my list of things to do for about 7 years:)

Does your factory need cleaning too or does your shop need a new lick of paint?? Try thinking about past problems you have faced in work and put together a plan of how they can be avoided in the future.

It is a lot easier to be defeated than it is to fight, but personally I'm not letting the last 8 years of my hard work go that easily. If you thought you liked Zest for Print before we are going to strive to be even better in the future and help to continue supporting your business however you need us.

“Never give up on something that you can’t go a day without thinking about.” Winston Churchill

One comment on “What are we to do???”

  1. Well said Chris, many business's are suffering during this challenging time and your positive outlook for once we get past the current Pandemic issues is inspiring. We will get past this and back to normality, in the meantime, stay well.

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What our clients say

  • Great service and quality. We have used Zest For Print for many years for our business and some some personal items and the quality is great.

    From all the office signage, our vehicle graphics, custom canvas prints and printing for our own clients they have delivered it all. Would highly recommend!

    Adam Walsh

    Director Fallen Leaf Web Design

  • It goes without saying that I sincerely thank you for your service, commitment & strong work ethic and of course I will be recommending you to anyone and everyone!

    Mark Flynn

    Photographer

  • Outstanding service quality and great pricing every time on all signage from Chris at Zest for Print.

    All our signs at Sheards Accountants in last 3 years are from Zest.
    Strongly recommend to all businesses.

    Carolyn Atkinson

    Sheards Accountancy

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